IT ALL STARTED WITH SHAVING CREAM
One day, co-founder Aimee Werner found herself needing to shave, but stuck without this essential—so she borrowed her husband’s imported foamless shave cream.

Although the scent wasn’t exactly her cup of tea, she called it the best shave of her life and wished she could find something that worked so well, without the manly smell.
Aimee’s wanted to use natural and organic ingredients instead of the harsh, drying chemicals used in most drugstore brands. Countless test shaves later, Aimee’s wish became Whish.

PARABEN FREE.    SULFATE FREE.    PHTHALATE FREE.   DEA & TEA FREE.    PETROCHEMICAL FREE. CRUELTY FREE.   LEAPING BUNNY CERTIFIED